Fashion communication in printed media refers to any form of dissemination of information regarding Current fashion trends. This can take form in magazines, advertisements and articles covering clothing styles, forecasts, cosmetics and other accessories related to this industry.
Newspapers were the earliest print media in fashion history, first published in 1670s and serving as an important vehicle for information dissemination and advertising opportunities for businesses.
However, with the advancements of technology and the advent of the internet, these publications have become less popular. This is because consumers now find it easier to obtain their desired information via the internet (Kansara 2009a).
Print magazines have suffered due to a shift in readers from print media to online media, due to various reasons. One reason is that print magazines do not make enough profit to stay afloat; this situation worsened during the global economic crisis of 2008-10.
Another factor contributing to the decline of print magazines is their increasing cost-inaccessibility for advertisers. This is due to rising printing and other expenses related to this kind of media.
Print magazines’ popularity and ability to attract advertisers have suffered, leaving them in a precarious financial state. Indeed, some are now facing the possibility of bankruptcy.
Print magazines must find ways to retain their readers in the current economy. This requires providing them with useful information and offering a pleasant experience, so readers will return again to read future issues – thus creating revenue for publishers.
Print media that are tailored to their audiences are the most successful. This is especially true in the fashion industry. High-end fashion brands should invest heavily in print as it provides them with an effective means of reaching their desired customers.
Print magazines not only save you money, but they provide an engaging tactile element as well. A large glossy photo of a model wearing designer dress will have more impact than simply showing off on your smartphone in JPEG or video form. Click here to know all about fashion
Many people still prefer physical media when reading magazines. Even in today’s digital age, many still prefer CDs over downloads or streams – something about holding something tangible still holds appeal for many.
Print is an ideal medium for reaching a highly targeted audience due to the demographics it can cover. Furthermore, print advertising can be utilized to promote products in specific geographic regions.
However, many high-end fashion brands are foregoing print advertising in favor of digital platforms to maximize their potential. This shift can be attributed to how digital has become an increasingly influential medium within the industry.